While running an online business is all about profits, some websites have failed to attract and retain customers. There are only two things that can scare off your customers and they include poor quality and slow check out process. Note that customers have no problem spending on things they need, but it is up to the website to ensure that customers are well served. While there is no short cut to improving product and service quality other than looking for genuine sources, you can encourage customers to complete orders from your store. By optimizing your shopping cart for customers, there will be a smooth flow of activities. Some of the things to do include;
Invest in security
Online is full of people who are up to no good. That is why you should be vigilant in ensuring that your business and customers are safe from cyber-attacks. That is why many new online investors prefer Shopify as their e-commerce platform. That is because Shopify offers free hosting for their users on special e-commerce servers. These servers are specially built to support e-commerce activities including security. In Australia, the rate of cyber-attacks is high that you will want to invest in a security system if your platform does not provide hosting.
Study the market trends
One thing about customers that influence their decision to buy is the kind of products you are selling. If you are still stocking old products, then you are in trouble. With online businesses, it is imperative that you clear your previous stock as soon as possible. That is because new things are always being discovered and those are precisely what customers will look for. You should also know that technology is also one of the things to consider when considering trends. The e-commerce industry is one of the fields with high technological advancements.
Consider accepting various currencies
After setting up your website and have established where your customers are located, it is fair if you can post up products using the local currency. This way your customers will have a feeling that you value them. Research also has it that online shoppers are more likely to complete orders when they shop using their local currency. In India for example, many online enterprises with a good customer base in India use rupees since India has a high number of online shoppers.
It is crucial that you find out more concerning your shopping cart especially if you are new to e-commerce. After ensuring that your products and services are of the expected quality, you need to make sure that you optimize your shopping cart to suit your customers.
Just shared from the Addgene Shipping team: "772 orders are shipping today. To give you an idea of what that looks like it is 3 of our big carts plus 2 pallets for dry ice shipments. The UPS guy just laughed when he saw it " pic.twitter.com/GcsCalLPv8
— Addgene (@Addgene) November 26, 2018